by David Sorensen

“When do we deploy the next variant? We frighten the pants of everyone.” These are the exact words of former Secretary of State for Health and Social Care of the United Kingdom, Matt Hancock. He was communicating with Damon Poole, Department of Health Media Special Adviser.

Hancock texted Poole how they would “frighten the pants off of everyone with the new strain”, to which Poole replied: “Yep that’s what will get proper behavior change”. “When do we deploy the new variant” asked Hancock, but Poole was careful: “Been thinking more about this and think we need to be more cautious”. “Worth doing a bit about no leaking at the top I think”.

One week after this communication within the UK government the new variant was indeed deployed, to “frighten the pants off of everyone” and “get proper behavior change.”


British newspaper The Telegraph obtained more than 100,000 WhatsApp messages sent between ministers, officials and others. They are released to the public as The Lockdown Files.

These messages show how governments use scare tactics to force compliance and push through lockdowns. 

That was previously revealed by Brian Gerrish, an investigative journalist and senior editor of the UK Column. On February 5, 2022 he testified before a Grand Jury, along with one of his expert researchers, Debbie Evans, who was a government advisor at the Department of Health in the UK. They revealed documents that show how governments are using applied psychology and hypnosis to create fear and anxiety in the population, with the goal of changing their behavior.

In a government document called “SAGE / SPI_B Covid Team Minutes” we read the following paragraph:

2. Perceived threat: A substantial number of people still do not feel personally threatened; (…) The perceived level of personal threat needs to be increased among those who are complacent, using hard-hitting emotional messaging. 

In other words, the fear mongering needs to be ramped up, in order to convince the population to comply with all the government tyranny.  This was confirmed by a leaked video recording of the Zoom meeting of an African government official, who told his staff:

“We must ramp up the covid deaths in order to prolong the lockdowns.”

This leaked footage can be seen in the documentary “BUSTED – Media Crimes Exposed“. In that video you can also see a technical director of CNN admit to an undercover journalist from Project Veritas, that they deliberately display covid deaths to create fear in the population.


Simon Case, the UK Cabinet Secretary, wrote to Matt Hancock that “the fear/ guilt factor” was “vital” in “ramping up the messaging” during the third national lockdown in Jan 2021.

During the pandemic, the British Government was accused of scaremongering but it was denied, with Mr Hancock’s department saying such accusations were “misleading”.

Psychologists have already warned that Government messaging during Covid, including using alleged “fear tactics” in poster and health campaigns, were “grossly unethical” and that inflated fear levels contributed to excess non-Covid deaths and increased anxiety disorders.

The exchange was not the only time the former health secretary and other senior officials discussed tactics to frighten the public into compliance.

In response to a text message from Hancock, UK Cabinet Secretary Simon Case wrote:

“I agree – I think that is exactly right. Small stuff looks ridiculous.  Ramping up messaging – the fear/guilt factor vital.”

The Cabinet Secretary then suggested the reopening of a Nightingale hospital in London – used as an overflow facility for non-Covid patients – would be a “big public moment”. In reality, only a handful of patients were ever admitted. Case also suggested imposing more mask to further increase fear among the public.

“More mask-wearing might be the only thing to consider. Effectively free and has a very visible impact? Wear masks in all settings outside home and in more workplaces?”

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Alexandra Bruce

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  • What variants exist based on proof? None.
    There’s only bogus claims from multiple sources as far as I’m aware.

  • The puppets including this one from UK government, can claim anything based on an imaginary matter as they know that most of sheep won’t even pay attention to it (including with the fact about viruses isolation/PCR frauds).


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