The Navy brought on a drag queen, who is an active duty sailor, to a “digital ambassador” program aimed at targeting a wider array of potential recruits through digital platforms like Instagram, a spokesperson told the Daily Caller News Foundation.
The Navy is seeking different ways of reaching younger recruits as it faces a historic recruiting crisis, according to social media reports.
“An effort is, indeed, being made to connect recruiting to the interests and concerns of Gen-Z,” Lt. Ian Clark and PO Third Class Kyle Atkinson, U.S. Navy wrote for the U.S. Naval Institute journal in January 2023.