The stop-motion animation masters are back!
The rock band, OK Go are perhaps better known for their incredible videos than for their music, in our post-music industry, post-video music era.
They’re adept at getting advertisers to give them hundreds of thousands of dollars to, in this case buy 567 office printers and go through reams and reams of expensive photo paper. I was a bit anxious about the paper but found out that in Japan where this was produced, you’re paid to recycle your paper. The proceeds from the paper were donated to charity.
Because most of us are used to seeing digital animation (CGI), this art project looks deceptively simple but it took two and half years of testing and one week of rehearsals to put together, with a head-splitting amount of work to sync up the audio playback with the cameras and the printers at various speeds, among many other elements.