Alexandra Bruce
March 22, 2014

There is a classic adage that “You know you’re getting old, when you don’t like or understand the pop music on the radio” – but there is something different afoot, at this time. I even noticed it in Brazil: 99% of today’s pop music sucks! What on Earth Has happened?

Never have so few companies controlled so much of the music played on the radio and for sale at retail stores.

At the same time, there are more bands and more ways to discover their music than ever. Music seems to have split in two – the homogeneous corporate product that is spooned to consumers and the diverse independent music that finds devoted fans online and at clubs across the country.

‘Before the Music Dies’ tells the story of American music at this precarious moment. Filmmakers Andrew Shapter and Joel Rasmussen traveled the country, hoping to understand why mainstream music seems so packaged and repetitive, and whether corporations really had the power to silence musical innovation. The answers they found on this journey-ultimately, the promise that the future holds-are what makes ‘Before the Music Dies’ both riveting and exhilarating.

The whole film is not available on YouTube, so this is the concluding 9 minutes of a film, which contains interviews with musicians, industry insiders, music critics, and fans that reveal how music has reached this moment of truth. Great music will always be out there…as long as you know where to look. It just not might not as readily available be in the pop music industry (i.e., the radio, etc.) anymore…

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