I’d never heard of this thing until I was sent a YouTube link about the Oregon stand-off this morning and found myself enchanted, instead by the completely hilarious advertisement preceding it (I didn’t even watch the thing about the stand-off).
I was later shocked to discover that this plastic thing-a-ma-bob with a 400%+ mark-up had already grossed $4 million within 3 years of its release! (No pun intended).
Surely, I must have been living under a solid chunk of frozen Rocky Road ice cream since this product, which may yet undergo FDA trials and become an officially prescribable and insurance-refundable medical device was released, in 2012!
So, the two thirds of the world who are doing it the old fashioned way are right – and the Western world is wrong, leading to the host of lower abdominal issues that are quite common – and very easily avoidable, as we learn, in this at once humorous and instructive video, which was a Herculean challenge to create on numerous levels, as we learn, in this making-of.
