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This is a brilliant ‘Adam Ruins Everything’ comedy sketch that definitely leaves you wanting to know more about what’s really going on with your social media!

It features a cameo appearance by Ethan Zuckerman, now the director of the MIT Center for Civic Media and an Associate Professor of the Practice of Media Arts and Sciences. He was one of the original staff members of when he was 20 years old – and while there, he became the inadvertent inventor of the pop-up ad.

Remember: “If you’re not paying, you’re not the customer – you’re the product.”

Alexandra Bruce

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Alexandra Bruce

Alexandra Bruce

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